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Join our team

Exciting times are afoot at Grayling and now is your chance to join one of the most successful PR consultancies in the South West.

We are currently recruiting foJob vacancyr an experienced Account Manager and an entry-level Client Executive to join our dynamic team.

The Account Manager role will suit an experienced consultant interested in working with clients in the business-to-business environment.

The Client Executive position is ideal for a recent graduate, preferably with some work experience in PR, who would relish the opportunity to support clients working in fields such as retail and fashion, transport and engineering.

For more information about either of these roles, please contact Kimberley.Holder@grayling.com

Brand reputation – who is winning the PR race in 2014

The results are in and the Superbrands Council’s 2014 chart has seen quite a shake-up.  Here in Bristol we’ve been looking at who’s up, who’s down and what impact PR has had on their position.

British Airways has flown away with the headlines as it hit the dizzy heights of the number one consumer brand. It’s the first time the airline has made the grade and success has largely been attributed to two key factors – its popular ‘To Fly, To Serve’ marketing makeover and enduring goodwill from its sponsorship of the London 2012 Olympic and Paralympic Games. Stunts such as the giant ‘Welcome to our Turf’ image greeting planes at Heathrow have stayed in the public’s imagination and boosted the brand’s image.

welcome to our turf

Retail brands have continued to rank well. Boots and Amazon both entered the top 20 for the first time and thanks to successful star-studded autumn/winter and Christmas campaigns, M&S has remained a fixed favourite among UK consumers.

The technology sector has taken the biggest hit in this year’s league table with Apple falling from number two in 2013 to 14 in this year’s table. The brand has been widely reported to be losing its way following the death of Steve Jobs and a perceived lack of game-changing innovation has also had an impact on the public.

Google, Facebook and Microsoft all fell in the rankings too, reflecting a tough year for technology as a whole. Each company has faced its share of public criticism around privacy following Edward Snowden’s revelations and consumers are voicing concerns about their domination of the market.

As ever, this year’s chart offers us a fantastic insight into consumer thinking and provides brands with an opportunity to take stock. With increasing power in consumers’ hands it’s vital for all companies, big or small, to look at how their reputation is performing so they can build on success and address early warning signs. It will be interesting to see where the winners and losers of the 2014 league table go next.

#Hashtags – raising brand awareness on social media

From advertising campaigns to news coverage, hashtags are everywhere we look. With 57% of adults here in the UK actively using social media, it’s never been easier for businesses to engage with the public but competition is fierce. Tweets are 55% more likely to be retweeted when they contain a hashtag, so you need to work them to your advantage. We’ve come up with our quick Grayling guide to getting the most out of this tool:

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Keep it short and sweet

The longer the hashtag, the less understandable and effective it becomes. As Twitter only allows 140 characters per tweet, it also ensures you give fans the space to properly engage. If it’s vital that you use a longer hashtag, consider abbreviating the phrase to save space.

Use capital letters

As hashtags can’t contain spaces, symbols or punctuation, capital letters provide a clever way to differentiate between words. They also help to tidy up the look of the hashtag and make it professional: #thisisntunderstandable, whereas #ThisIsUnderstandable.

Look before you leap

There are numerous examples out there of brands getting it wrong by piggy-backing onto an unsuitable hashtag. Always check for any pre-existing use or meaning for your hashtag to avoid causing any confusion or offence.

Integrate

Hashtags are no longer limited to Twitter, they can be used on both Facebook and Instagram. It’s also a good idea  to highlight your hashtag in press and marketing materials and on your website where you can. The more visible it is, the more it will entice the public.

If you’d like to find out more about how to maximise your brand’s presence on social media, don’t hesitate to contact us here at Grayling.

Your PR career starts here

Success aheadWould you like to join a dynamic team, established as one of the most successful PR consultancies in the South West?

We have a vacancy for an entry-level Client Executive to join our Bristol team and are looking to recruit now.

You will be working for a diverse range of clients across consumer and business-to-business environments including retail and fashion, transport and engineering.

The role will suit a recent graduate with some work experience in PR. The ideal candidate will be driven, enthusiastic and have a genuine interest in the industry, and digital and social media in particular. We’re looking for a proactive and engaging individual who has an inquisitive mind, is a confident communicator and has natural writing flair. Experience of effective time management and good organisational skills are a must.

It’s a fast-moving and entrepreneurial environment in which the right candidate will thrive and develop. So if you think you’re ready to join a vibrant PR agency with a great sense of team spirit and a wealth of high profile and interesting clients, please contact Kimberley.holder@grayling.com for more details.

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