This week at Grayling…

Posted on

A week full of client events, bubbles, sunshine and…Christmas (!?!)

On Tuesday, some of our team hopped on a train to London to visit the Marks & Spencer Christmas Press Show 2015.

Despite it being the #hottestdayoftheyear, we celebrated Christmas in true M&S style. Held at 8 Northumberland Avenue, the venue was beautifully decorated with wreaths, Christmas trees and stunning wax flowers (a brand new product to M&S this year) – it really was like walking into a winter wonderland!

After browsing the gorgeous gifts and adding various presents to our Christmas lists (it’s never too late to start!) we spent over an hour trying out different tasty treats. With over 350 new products due to hit M&S stores in October, there was plenty to try and we left feeling very full and festive.

Some of the highlight products from the show included Prosecco flavoured fizzy crisps, Lobster Mac & Cheese, Parsnip in a Pear Tree juice and ‘Brusselsmole’ – a British twist on the classic Mexican Guacamole dip, made with sprouts instead of avocado and a splash of maple syrup.

Here’s Sara and Kimberley, enjoying some party food:

IMG_0072

 

 

 

 

 

 

On Wednesday we attended the Bristol Life Summer Party, held at the Avon Gorge Hotel in Clifton. People of Bristol gathered to celebrate the launch of The Bristol Life Magazine – the new name for Clifton Life Magazine. It was a fabulous evening, topped off with bubbles, sunshine and the best view of the Clifton Suspension Bridge.

photo

Stay tuned for some exciting event news over the next couple of weeks! Also, we’re recruiting for an Account Executive here in our Bristol office. If you’re looking for the next step up in PR, or know of someone who is, take a look at the job spec here!

We’re hiring!

Posted on

We're hiring

We’re on the hunt for an enthusiastic Account Executive to join us in our Bristol office. 

If you’re a confident communicator with a strong understanding of how to maximise PR opportunities and promote the range of PR services available to our clients, we’d love to hear from you.

You will be responsible for delivering excellent day-to-day client work, through both traditional and digital media platforms. Playing a key support role within the team, you will work on a range of consumer and corporate accounts including a major UK retailer, significant retail destinations, one of the UK’s largest banks and a leading legal firm.

Ideally you will have previous experience in a PR/communications role or will be able to demonstrate a strong interest in the industry, whether this be from a course undertaken at university or through work experience.

What we’re after

We’re looking for someone with excellent verbal and written communication skills who is commercially aware and a confident networker. You must be digitally savvy and have a desire to learn, improve and apply new knowledge.

The ability to juggle multiple and changing priorities is a must, as well as the ability to assimilate information quickly while recommending practical responses.

Get in touch

We’re a friendly team who work hard but also enjoy socialising in Bristol as well as testing our Mary Berry skills in charity bake sales.

View the full job spec here. To apply, send your CV to kimberley.holder@grayling.com with a short summary of why you think you would be suitable.

How to maximise social media engagement

Posted on Updated on

Sara Gillespie explains how to maximise your social media engagement with some simple tips.

Sara
Sara

You’ve just come up with the best social media schedule; you post it at the perfect time and wait…but how do you get the engagement?!

Creating content that will grab your audience’s attention and generate a call to action is a challenge many businesses face. Successful social media requires a carefully implemented strategy. The type of content that you present on social media will have a direct impact on the way your audience engages with your brand and therefore the promotion of your brand, so it’s really important to invest time in your content strategy to create thought-provoking, share-worthy posts.

With this in mind, here are four key tips to get you well on your way to successful social media:

1. Know your audience

Figure out exactly who your audiences are and tailor your content specifically to them. Start by collecting detailed demographic data and find out what their interests are, what topics they typically engage with and when they are online. It’s really important to shape your content to the readers and give them something interesting to respond to.

2. Be human

Social media is a two-way conversation, so stop selling and start talking. Let your readers know who is tweeting and when, join in topical conversations and create humour. You can’t expect to be engaging if you aren’t connecting with people!

3. Interesting imagery

Whether its behind-the-scenes photos; animated GIFs; infographics or a funny meme; imagery on social media can reach out to people fast and easily. Sharable images are key to successful social media so ensure that they’re small and digestible and use images that speak to your audience.

4. Offer incentives

Research shows that people love to take advantage of competitions and incentives hosted by their favourite brands on social media. St David’s (cl) for example do this particularly well, by hosting regular competitions and rewarding their fans with different prizes each week. Developing the reputation of a brand that regularly rewards its audience with something exclusive is ultimately going to strengthen your engagement levels and can turn your audience into your brand ambassadors.